Jennifer Richards

JENNIFER RICHARDS has nearly 20 years experience in all facets of publicity and public relations. Since launching OVER THE RIVER PUBLIC RELATIONS with Rachel Tarlow Gul in 2000, Jennifer has worked on branding campaigns for Titan Books, TokyoPop, and Cheek. She has spearheaded wide-ranging media campaigns for major names such as Greg Bear, Eileen Goudge, Robert James Waller, and His Holiness The Dalai Lama and produced effective regional media tours for budding talents like Lu Hanessian (host of "Make Room for Baby"), Tory Johnson (CEO of Women For Hire), and Nick Irons (the man who swam the entire length of the Mississippi). In addition, she has executed corporate PR for distribution and publishing companies, like Client Distribution Services and Goodfellow Press.

Prior to her work at OTRPR, Jennifer was Associate Director of Publicity at The Ballantine Publishing Group, a division of Random House, Inc. There she worked with many New York Times bestselling authors including Anne Rice, Jeff Shaara, Edward Klein, Adele Puhn, and Susan Orlean. In addition, she directed the company's women's fiction publicity program, which included such writers as Kristin Hannah, Suzanne Brockmann, and Mary Jo Putney. Jennifer also served as the director of Internet publicity, arranging online author interviews and features on major Websites. Prior to working at Ballantine, Jennifer was Publicity Director at St. Martin's Paperbacks where she worked on celebrity biographies, true crime, mystery, and romance. At SMP, she initiated “quick-strike” publicity campaigns for their growing line of instant nonfiction.

She is a graduate of Syracuse University and lives in the metropolitan New York area.

Rachel Tarlow Gul

RACHEL TARLOW GUL has successfully drawn on more than 14 years of publicity experience to co-create OVER THE RIVER PUBLIC RELATIONS. While at OTRPR, she has worked with hardcover, trade paperback, and mass market books in a wide variety of genres. She has managed major media campaigns for parenting experts Sal Severe and Armin Brott; Good Morning America's Coupon Mom,
Stephanie Nelson; the New York Times bestselling author, Richard Preston; and "The Bachelor" stars Helen Eksterowicz and Gwen Gioia. She has executed second stage media exposure (post launch date) for authors, such as Maggie Scarf, one of America's most forward thinking writers on psychology, family and intimate relationships and Ann Kirschner, University Dean of Macaulay Honors College, The City University of New York. In addition, Rachel handles all of the publicity for The Jewish Encounters Series, a joint venture between Nextbook and Schocken Books. Some of the authors in this new series include the Pulitzer Prize-winning playwright, David Mamet; the New York Times bestselling author, Sherwin Nuland; and poet and professor of English at Princeton University, Esther Schor.

Prior to OTRPR, Rachel was Publicity Manager at The Ballantine Publishing Group. She has worked with many New York Times bestselling authors including Karen Armstrong, Jackie Chan, Judith Guest, Jonathan Kellerman, Gail Sheehy, Andrew Weil, and Naomi Wolf. She also spearheaded the publicity campaigns for the phenomenal blockbusters Reviving Ophelia by Dr. Mary Pipher and Sugar Busters! She was the department liaison to the national author promotions offices at Barnes & Noble, Borders, Books-A-Million, Media Play, and Waldenbooks.

Well-organized and detail oriented, Rachel has spent most of her career working on health, religion, self-help, and fiction titles. She is a graduate of Barnard College, Columbia University and lives in the metropolitan New York area.