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Stage 1: Start the Buzz!
- Consultations
- Creative Advanced Reading Copy (ARC)/Product Designs
- ARC Letters and Kit Writing
- Long Lead Magazine Campaigns
- Newspaper Campaigns
- Promotional Postcard & Brochure Writing, Design, and Mailings
- Bookseller & Library Promotions
- Reading Group Discussion Guides
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Stage 2: The Essentials
- Press Kit Development
- National Media Coverage (TV, Radio, & Print)
- Local Media Coverage (TV, Radio, & Print) Throughout the Country
- Radio Telephone Interview Campaigns
- Radio Giveaways
- Internet Publicity Campaigns
- Bookstore Appearances & Speaking Venues
- Fax Campaigns for Fast-Breaking, News-Related Stories
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Stage 3: Off the Beaten Path
- Lecture Scheduling and Coordinating Media with Existing Lectures
- Party planning
- Newsletters
- Gift Baskets
- “Author as Expert” Press Releases
- Awards Nominations
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