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Stage 1: Start the Buzz!

  • Consultations
  • Pre-publication marketing plans
  • Galley Letters and Press Kit Development
  • Long Lead Magazine Campaigns
  • Newspaper Campaigns
  • Reading Group Discussion Guides

Stage 2: The Essentials

  • National Media Coverage (TV, Radio, Print & Web)
  • Local Media Coverage (TV, Radio, Print & Web) Throughout the Country
  • Radio Telephone Interview Campaigns
  • Radio and Internet Giveaways
  • Internet Publicity Campaigns (Reviews, Interviews, Guest Blogging, & Article Submission)
  • Social Networking
  • Bookstore Appearances & Speaking Venues

Stage 3: Off the Beaten Path

  • Lecture Scheduling and Coordinating Media with Existing Lectures
  • Newsletters
  • “Author as Expert” Press Releases
  • Awards Nominations
  • Op-Ed Submission
Copyright © 2010 Over the River Public Relations, LLC., All rights reserved