| |
 |
|
Stage 1: Start the Buzz!
- Consultations
- Pre-publication marketing plans
- Galley Letters and Press Kit Development
- Long Lead Magazine Campaigns
- Newspaper Campaigns
- Reading Group Discussion Guides
|
Stage 2: The Essentials
- National Media Coverage (TV, Radio, Print & Web)
- Local Media Coverage (TV, Radio, Print & Web) Throughout the Country
- Radio Telephone Interview Campaigns
- Radio and Internet Giveaways
- Internet Publicity Campaigns (Reviews, Interviews, Guest Blogging, & Article Submission)
- Social Networking
- Bookstore Appearances & Speaking Venues
|
Stage 3: Off the Beaten Path
- Lecture Scheduling and Coordinating Media with Existing Lectures
- Newsletters
- “Author as Expert” Press Releases
- Awards Nominations
- Op-Ed Submission
|
|
|
|
