OVER THE RIVER PUBLIC RELATIONS is celebrating twenty-one booming years in business! Founded in 2000 by two former Random House, Inc. executives, Jennifer Richards and Rachel Tarlow Gul’s expertise extends from success in nurturing authors’ careers from their infancy, to building greater awareness for established names. Why do clients adore us? We deliver personal service and attention to detail, along with the resources normally associated with larger PR companies, such as strong relationships with the national media, trade associations, and booksellers. Whether it’s creating full-scale marketing plans, launching your new book, or planning and implementing innovative approaches to keep you and your work visible in the public eye over the full life-cycle of the product, we’re ready to help you reach—and exceed—your goals. With OTRPR, you can have your cake and eat it, too! Contact us now to see how we can help you.
JENNIFER RICHARDS landed her first publicity job at Random House, two weeks after graduating from Syracuse University. Since then, she’s been happily ensconced in PR for over thirty years. Before co-founding OTRPR, Jennifer was Publicity Director at St. Martin’s Paperbacks and then served as Associate Director of Publicity at The Ballantine Publishing Group, a division of Random House, Inc. In her twenty-one years with OTRPR, Jennifer has managed media campaigns for emerging publishing houses, such as Three Rooms Press, Coffeetown Press, and Vanguard Books. She has worked on a wonderfully eclectic mix of books including literary novels in translation (Your Story, My Story by Connie Palmen), biographies (Sometimes You Have to Lie by Leslie Brody), book club fiction (I Thought You Said This Would Work by Ann Garvin), family & parenting (Mom Babble by Mary Katherine Backstrom), women’s fiction (Changing the Rules by Catherine Bybee), memoirs (I Know Better Now by Richie Ramone), and entertainment (Sense of Occasion by Harold Prince), to name a few. A single mother of two teens and a Great Pyrenees, Jennifer enjoys spending time baking, swing dancing, mixing cocktails, digging in her flower garden, camping, sailing, and working on her ever-expanding pile of craft projects.
RACHEL TARLOW GUL began her publishing career as a publicity assistant for Ballantine Books soon after graduating from Barnard College. More than 27 years later, she is still passionate about publicity and has become an expert in promoting Jewish authors and books. While at OTRPR, she has helped launch new independent publishers including Cynren Press and Mandel Vilar Press and has worked on a wide variety of genres from mystery/thrillers (Critical Mass by Sara Paretsky and The Astronaut’s Son by Tom Seigel) to literary fiction (Max Baer and the Star of David by Jay Neugeboren), historical fiction (The Perilous Adventures of the Cowboy King by Jerome Charyn), women’s fiction (Beach Plum Island, Haven Lake and Folly Cove by Holly Robinson), cookbooks (Helen Nash’s New Kosher Cuisine and Great Meals with Greens and Grains by Megan Wolf) and nonfiction (A River Could Be A Tree by Angela Himsel). Rachel is married with two kids and enjoys preparing recipes from the many cookbooks she acquires, traveling around the country to visit family and friends, and relaxing on the beach with a good book.