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Over the River PR Welcomes New Client, Audio Publishers Association

We are pleased to announce our newest client, the Audio Publishers Association (APA), a not-for-profit trade association focused on creating greater awareness of the audiobook industry.   OTRPR was hired by APA to help develop and implement ongoing public relations and social media outreach including pieces on national consumer surveys, the Audie® Awards, the annual APA conference, June Is Audiobook Month initiatives, and Sound Learning literacy resources for educators.

“We are excited at the opportunity to work with the APA to help raise awareness of audio books and grow this important part of the publishing industry,” said Jennifer Richards, Co-Founder and President of OTRPR.  “We look forward to publicizing the APA’s many services, programs, events and initiatives and working closely with its executive staff and committees.”

“We are thrilled to engage the OTRPR team to help us further build awareness of audiobooks as the industry continues its sales and production boom,” said Michele Cobb, Executive Director of the APA.

For more information about the APA, please visit their website.

Filed Under: News & Announcements, Organizations Tagged With: audio books, Audio Publishers Association, Book Publishing, Over the River Public Relations

By otrpr Leave a Comment

The Future of Brick and Mortar Bookstores

After Borders filed for Chapter 11 and closed hundreds of stores across the country, many of us involved in the book publishing industry have been talking about the future of the brick and mortar bookstore.  An interesting article recently ran in Canada’s Globe and Mail about the future of Canadian bookstore chain Indigo, which adds to this ongoing discussion about bookstores, e-books, and the wave of change publishing is experiencing:  http://www.theglobeandmail.com/globe-investor/indigos-heather-reisman-faces-digital-reckoning/article1977785/

Filed Under: Uncategorized Tagged With: Book Publishing, Borders, Brick and mortar stores, e-books, Indigo

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