FRANKLIN AND ELEANOR is receiving great press. This weekend, Carolyn See of The Washington Post gave the book a rave review, as did the Boston Globe.
FRANKLIN AND ELEANOR hits the LA Times bestseller list!
Great news: Hazel Rowley’s FRANKLIN AND ELEANOR has just hit the LA Times bestseller list at #18 in the nonfiction section.
LA Times picks VELOCITY for their 2010 Gift Guide!
Congrats to Alan Jacobson. His book, VELOCITY (Vanguard Press Hardcover, October 2010, $24.95) has been chosen as a top gift pick by the Los Angeles Times: Los Angeles Times 2010 Gift Guide
NOT ALL PUBLICISTS ARE CREATED EQUAL
While publicists in different industries all learn and hone similar skills, these skills are not always transferable from one industry to another. Take book publicity for example. In the 10 plus years that Over the River Public Relations has been in business, we have worked with a number of authors and publishers, who come to us after they worked with a different publicist and didn’t see many results. In some cases the author was an expert in a particular field and they hired a publicist who specializes in that field. In other cases, the publisher hired a local PR firm hoping they could help out with reviews, interviews, internet outreach, etc. The one conclusion all of these people came to is that ultimately they need a publicist who specializes in books. Book publishing has always been an industry that marches to the beat of its own drummer. It runs differently – for better or worse – than other businesses. So if you are an author out there thinking of hiring a publicist to help promote your book, you should hire a PR company that specializes in book publicity. They will have the contacts, the connections, and the understanding of how the book media works. A book publicist will have the same skills as any other publicist, but he/she will also know the idiosyncrasies of the industry. And that skill only comes with being an insider to this crazy business that we all love.
Right-Sizing Your Home
New client Gale Steves – former editor in chief of Home magazine and industry consultant – has written the book, RIGHT-SIZING YOUR HOME: How to Make Your House fit Your Lifestyle. This unique guide shows you how to discover space you never knew you had, rethink it, and truly make your house work for you. It is just out and already has received a lot of attention. Check out the interview Gale just did on the syndicated radio show, Stu Taylor on Business and read Dan Gregory’s (editor in chief ofwww.houseplans.com) great review. Become a fan on Facebook and get all of the latest news about reviews, interviews, and upcoming local appearances. There is lots more to come!
