Over The River PR

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Right-Sizing Your Home is the Perfect Gift for Mother’s Day

If you are stumped for a present for your Mother or someone dear to you, think about Right-Sizing Your Home by Gale Steves (www.right-sizing.com).  This book plus the promise of a few hours of your personal time to help her clear out a closet or clean out a drawer or maybe even move some furniture around is a true gift of love.

Everyone needs a little right-sizing in her or his life, and what an appropriate gesture to help them make their home work better. The book itself is a great way to get started in reinventing their home. However, the promise of some personal time together makes it all the more unforgettable.

This can be a great connector between generations: the stories that will retold, the pictures that will be rediscovered, and the memories of the visit that rekindled good feelings.

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The Future of Brick and Mortar Bookstores

After Borders filed for Chapter 11 and closed hundreds of stores across the country, many of us involved in the book publishing industry have been talking about the future of the brick and mortar bookstore.  An interesting article recently ran in Canada’s Globe and Mail about the future of Canadian bookstore chain Indigo, which adds to this ongoing discussion about bookstores, e-books, and the wave of change publishing is experiencing:  http://www.theglobeandmail.com/globe-investor/indigos-heather-reisman-faces-digital-reckoning/article1977785/

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Great Choice for Mother/Daughter Book Group

Looking for a fun book to enjoy in a mother/daughter book group?  Look no further!  JUST ADD MAGIC by Cindy Callaghan is a magical story packed with fabulous food, unusual ingredients, and a great cast of characters.  And Cindy has just launched a special giveaway/promo for middle grade girls in book groups.  Learn all of the details at Cindy’s website:  www.cindycallaghan.com/blog.  But you have to act fast — her giveaway ends June 30.

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BookLoons likes Married to Bhutan

Married to Bhutan by Linda Leaming (Hay House; April 2011) just got a nice review on BookLoons.  Reviewer Hilary Williamson calls it “a delightful and enlightening memoir”and “A must read if you enjoy travel literature.” For the full review visit www.bookloons.com.   For more information about this funny and magical new memoir visit www.marriedtobhutan.com.

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NOT ALL PUBLICISTS ARE CREATED EQUAL


While publicists in different industries all learn and hone similar skills, these skills are not always transferable from one industry to another.  Take book publicity for example.  In the 10 plus years that Over the River Public Relations has been in business, we have worked with a number of authors and publishers, who come to us after they worked with a different publicist and didn’t see many results.  In some cases the author was an expert in a particular field and they hired a publicist who specializes in that field.  In other cases, the publisher hired a local PR firm hoping they could help out with reviews, interviews, internet outreach, etc.  The one conclusion all of these people came to is that ultimately they need a publicist who specializes in books.  Book publishing has always been an industry that marches to the beat of its own drummer.  It runs differently – for better or worse – than other businesses.  So if you are an author out there thinking of hiring a publicist to help promote your book, you should hire a PR company that specializes in book publicity.  They will have the contacts, the connections, and the understanding of how the book media works.  A book publicist will have the same skills as any other publicist, but he/she will also know the idiosyncrasies of the industry.  And that skill only comes with being an insider to this crazy business that we all love.

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